Fragments by Sailawway
The idea behind this project was to create an item worth collecting, a piece that could be physically present in a time where most music is digitally streamed.
The songs on the EP explore themes such as the beauty and complexity of memory. Based on this concept, the approach to this project was to capture the nostalgia from the 90’s / 00’s, the excitement of listening to music on a CD while reading the lyrics on a printed booklet.
For Fragments, each one of the songs was graphically represented along with its lyrics in different formats, sizes, and printing techniques. The result was five pieces enclosed together in a resealable plastic bag for the listener to go back to them at any time.
Creative Direction: Fernanda Fuentes, Olga Borda
Photo CD: Iñigo Rizo Patrón C.
Booklet Photos: José Antonio Posadas
Riso Printing: Macolen
Screenprinting: La Tipografíca